Eva Eckhardt on Vivid Bloom
With Vivid Bloom, Soeder introduces its first true floral scent family — inspired by blooming magnolias, spring light, and the feeling of the city coming back to life after winter. To gain insight into the idea, composition, and creative process behind the fragrance, we spoke with Soeder perfumer Eva Eckhardt about floral scent worlds, natural perfumery, and the personality of fragrances.
1. What was the starting point or inspiration for Vivid Bloom — a particular flower, mood, or moment?
During a spring walk, you come across these magnificent magnolias in full bloom, each with a strong personality, unfolding their captivating scent towards the evening. Capturing their elegance, strength, and presence became the inspiration for this fragrance.
2. What inspired you to develop a distinctly floral scent after Soeder’s previous scent families?
Floral notes belong to the world of fragrance like water belongs to the earth. Floral scents have always been a central inspiration in perfumery.
3. How would you describe Vivid Bloom to someone who has never smelled it before?
Elegant, confident, and vibrant at the same time. An extraordinary floral fragrance inspired by the exceptional. Determined, self-assured, radiant, and open, with a clear, unmistakable character.
4. Magnolia stands at the center of this fragrance. What makes it particularly exciting from a perfumer’s perspective?
Magnolia has an incomparably strong personality.
5. Vivid Bloom feels both classic and modern. How did you balance those two qualities during development?
The term “floral fragrances” is often associated with something dusty or overly feminine. What is easily overlooked is that floral compositions — historically and today — resonate with people of all kinds of personalities and contain an almost endless diversity of facets. There is no single “floral fragrance”, the interpretations are limitless. Vivid Bloom embraces precisely this contemporary understanding: shaped by clarity, precision, and a consciously inexplicable expressiveness.
6. Can you guide us through the structure of the fragrance, from top note to base, and how it unfolds over time?
This fragrance blossoms with radiant magnolia and jasmine, their creamy, luminous facets accented by the soft spice of pink peppercorn. At its heart, a lush floral symphony unfolds: the refinement of ylang-ylang blends with the green, rosy elegance of geranium bourbon, creating a bouquet full of depth and grace. A delicate, luminous floral note of neroli brings warmth and serenity, while galbanum adds a fresh green nuance.
7. What makes a floral fragrance feel “natural”?
The naturalness of a fragrance does not arise from its ingredients alone, but from the conscious study of nature itself. Only when we understand its complexity, its contrasts, and its subtle transitions — the interplay of freshness, depth, lightness, and structure — can we translate these principles into an olfactory language. This is how a fragrance emerges that does not copy nature, but rather interprets it: authentic, multilayered, and in harmony with nature’s organic dynamics.
8. What role do supporting notes such as pink pepper, neroli, or galbanum play in shaping the overall character of Vivid Bloom?
I would not describe these notes as merely supporting: every single molecule contributes to shaping a personal olfactory vision. Pink pepper, neroli, and galbanum are not simply additional accents, but integral parts of the composition.
For me, creativity is always an expression of perception: the translation of how we individually experience and interpret the world. Vivid Bloom therefore does not emerge from a hierarchy of individual notes, but from the conscious interplay of all elements, forming a clear and distinctive language together.
9. How does Vivid Bloom reflect Soeder’s broader approach to natural perfumery and scent families?
Across all of our scent families, we pursue the same approach and the same vision: naturalness remains confidently and consistently at the center of Soeder.
