Our why.

A good product is one that you want to keep for a long time. It's one that serves its purpose, continues to delight, and stays relevant because it doesn't follow a trend. It is made simply, carefully and timelessly.

Since our founding in 2013, we have been committed to doing everything right today to create a better future for tomorrow. In a fast-paced market, we are unique and reject conventional production methods. Sustainability is not just a choice for us, it is our guiding principle.

At the heart of everything we do is a commitment to the highest Swiss standards of quality, design and zeitgeist. Our products are sustainable through and through, without ever compromising on quality.

We are not just another skin care brand; we are pioneers in offering natural alternatives to conventional skin care products. Our commitment to consumer health ensures that our skin care products are safe not only for people, but also for the planet.

Our soap factory in Zurich is more than just a production facility; it is a beacon for mindful manufacturing. Not only do we develop and produce our daily basics, but we have control over all materials, right down to the packaging.

Our path is one of continuous improvement. When we find better materials, we improve them. When we discover more sustainable manufacturing methods, we apply them. Our strong values are the foundation of our philosophy and guarantee our customers an unwavering commitment to transparency in everything we do. This commitment ensures the connection between our products, our team and our mission.


    Our ingredients are 100% natural in origin. We don't need synthetic substitutes - instead, our products contain ingredients like Swiss honey, wheat proteins and cold-pressed organic oils.


    Our plant in Zurich is the beating heart of our company. Here we have complete control over our supply chains, production processes and emissions. Our goal is to achieve a net zero carbon footprint across our value chain by 2026.


    Our refill model is truly circular. Whenever possible, we use glass, and consumers can refill their favorite products as often as needed at one of our 130 refill stations. When we must use plastic, our bottles are made from 60% recycled marine material.


    Our natural care products are 100% biodegradable. We put consumer health first and use highly effective and safe ingredients.