Our Why.
A good product is one you want to keep for a long time. It serves its purpose, continues to bring joy, and remains relevant because it doesn't follow any trend. It is made simply, carefully, and timelessly.
Since our founding in 2013, we have committed to doing everything right today to create a better future for tomorrow. In a fast-moving market, we are unique and reject conventional production methods. Sustainability is not just a choice for us, but our guiding principle.
At the heart of our actions is a commitment to the highest Swiss standards of quality, design, and zeitgeist. Our products are thoroughly sustainable without ever compromising on quality.
We are not just another skincare brand, but pioneers offering natural alternatives to conventional care products. Our commitment to consumer health ensures that our skincare products are safe not only for people but also for the planet.
Our soap Factory in Zurich is more than just a production facility; it is a beacon for mindful manufacturing. We not only develop and produce our daily basics, but we also have control over all materials, right down to the packaging.
Our path is one of continuous improvement. If we find better materials, we improve them. If we discover more sustainable manufacturing methods, we apply them. Our strong values form the foundation of our philosophy and guarantee our customers an unwavering commitment to transparency in all our actions. This commitment secures the connection between our products, our team, and our mission.
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TRUE SOAP
Our ingredients are 100% natural. We don't need synthetic substitutes - our products instead contain ingredients like Swiss honey, wheat proteins, and cold-pressed organic oils.
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SWISS MADE
Our Factory in Zurich is the beating heart of our company. Here, we have complete control over our supply chains, production processes, and emissions. Our goal is to achieve a net-zero carbon footprint across our entire value chain by 2026.
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CIRCULAR
Our refill model is truly circular. Whenever possible, we use glass, and consumers can refill their favorite products as often as needed at one of our 130 refill stations. When we have to use plastic, our bottles are made from 60% recycled marine plastic.
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BIODEGRADABLE
Our natural care products are 100% biodegradable. We prioritize consumer health and use highly effective and safe ingredients.