Our Why.

A good product is one you want to keep for a long time. It serves its purpose, continues to bring joy, and remains relevant because it doesn't follow any trend. It is made simply, carefully, and timelessly.

Since our founding in 2013, we have committed to doing everything right today to create a better future for tomorrow. In a fast-moving market, we are unique and reject conventional production methods. Sustainability is not just a choice for us, but our guiding principle.

At the heart of our actions is a commitment to the highest Swiss standards of quality, design, and zeitgeist. Our products are thoroughly sustainable without ever compromising on quality.

We’re not just another skincare brand—we’re pioneers offering natural alternatives to conventional skincare products. Our commitment to consumer health ensures that our skincare products are safe not only for people but also for the planet.

Our Factory Zurich is more than just a production facility; it is a beacon of mindful manufacturing. We not only develop and produce our daily essentials but also maintain control over all materials, right down to the packaging.

Our path is one of continuous improvement. When we find better materials, we improve them. When we discover more sustainable manufacturing methods, we adopt them. Our strong values form the foundation of our philosophy and guarantee our customers a tireless commitment to transparency in all our actions. This commitment ensures the connection between our products, our team, and our mission.

  • TRUE SOAP

    Our ingredients are 100% natural. We don't need synthetic substitutes - our products instead contain ingredients like Swiss honey, wheat proteins, and cold-pressed organic oils.

  • SWISS MADE

    Our Factory in Zurich is the beating heart of our company. Here, we have complete control over our supply chains, production processes, and emissions. Our goal is to achieve a net-zero carbon footprint across our entire value chain by 2026.

  • CIRCULAR

    Our refill model is truly circular. Whenever possible, we use glass, and consumers can refill their favorite products as often as needed at one of our 130 refill stations. When we have to use plastic, our bottles are made from 60% recycled marine plastic.

  • BIODEGRADABLE

    Our natural care products are 100% biodegradable. We prioritize consumer health and use highly effective and safe ingredients.